MARKETING ACTION PLAN
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TODAY |
Perform Needs Analysis & Present Best Alternatives Counsel Owner to Establish a Competitive Price Inspect Mechanical Components Complete the Complete the Necessary Paperwork & Collect Supporting exhibits such as Keys, Surveys, Mortgage Information, etc. Leave extra Business Cards with owner Initial Consultation on WHAT TO EXPECT during the Relocation Establish the Owner's Preference for the Frequency of Follow-up Reports Help Owner Decide on Location for Yard Sign, if Allowed Determine (with the owners) Best Marketing Strategy
Take Photograph (s) of the Property
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TOMORROW |
Order Yard Sign to be installed Register Property w/ Lender for Guaranteed LOW MORTGAGE RATE Publish Listing & Begin Verification of Listing Information, Taxes etc. Review Listing Printouts to Confirm Information is Correct Submit Listing to Local Multiple Listing Service (s) & to INTERNET SITE Produce & Print Possible Custom Mortgage Options for the Property |
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WITHIN 3 DAYS |
Prepare an Attractive
Property Offering Package.
Distribute Copy of Listing for Office Associates & Affiliate Offices Direct Mail Cards & Call Surrounding Homeowners to Announce the New Listing Compose three Classified Advertisements |
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WITHIN 1 WEEK |
Tour
Home & Collect Evaluations Create Associate Alliances with Others Who have Listings in the Immediate Area Fax & E-Mail pertinent Property info/ Photos to Active Associates in the Area |
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WITHIN 2 WEEKS |
Schedule Open House & Invite Prospects & Surrounding Neighbors to Attend Submit Open House Advertisement to Local Paper Hold Open House & Report Activity to Owner Submit Advertisement to Home Magazine Send Copy of Advertisements to Owner Send Feature Sheets to Past Prospects & follow with a Call |
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WITHIN 3 WEEKS |
Review Marketing
Activity with the Owner
Review Competitive Market Position Suggest two ways to improve Appeal to Market |
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AFTER SALE CONTRACT |
Continue promoting
showings and obtaining back-up offers.
Facilitate all Engineering Inspection/Appraisal/Pre-Closing Walk-thru Appointments Hold Contract parties to a "Closely Checked" diligence for timely Performance under Contract. Help Attorneys with Title Clearance Matters when called for. |