MARKETING ACTION PLAN

TODAY

Perform Needs Analysis & Present Best Alternatives

Counsel Owner to Establish a Competitive Price

Inspect Mechanical Components

Complete the Complete the Necessary Paperwork & Collect Supporting exhibits such as Keys, Surveys, Mortgage Information, etc.

Leave extra Business Cards with owner

Initial Consultation on WHAT TO EXPECT during the Relocation

Establish the Owner's Preference for the Frequency of Follow-up Reports

Help Owner Decide on Location for Yard Sign, if Allowed

Determine (with the owners) Best Marketing Strategy Take Photograph (s)  of the Property

TOMORROW

Order Yard Sign to be installed

Register Property w/ Lender for Guaranteed LOW MORTGAGE RATE

Publish Listing & Begin Verification of Listing Information, Taxes etc. Review Listing Printouts to Confirm Information is Correct

Submit Listing to Local Multiple Listing Service (s) & to INTERNET SITE Produce & Print Possible Custom Mortgage Options for the Property

WITHIN 3 DAYS

Prepare an Attractive Property Offering Package.

Distribute Copy of Listing for Office Associates & Affiliate Offices

Direct Mail Cards & Call Surrounding Homeowners to Announce the New Listing

Compose three Classified Advertisements

WITHIN 1 WEEK

Tour Home & Collect Evaluations

Create Associate Alliances with Others Who have Listings in the Immediate Area

Fax & E-Mail pertinent Property info/ Photos to Active Associates in the Area

WITHIN 2 WEEKS

Schedule Open House & Invite Prospects & Surrounding Neighbors to Attend

Submit Open House Advertisement to Local Paper

Hold Open House & Report Activity to Owner Submit Advertisement to Home Magazine Send Copy of Advertisements to Owner

Send Feature Sheets to Past Prospects & follow with a Call

WITHIN 3 WEEKS

Review Marketing Activity with the Owner

Review Competitive Market Position

Suggest two ways to improve Appeal to Market

AFTER SALE CONTRACT

Continue promoting showings and obtaining back-up offers.

Facilitate all Engineering Inspection/Appraisal/Pre-Closing Walk-thru Appointments

Hold Contract parties to a "Closely Checked" diligence for timely Performance under Contract.

Help Attorneys with Title Clearance Matters when called for.

(Home)